Tim Wilkes · Pathos Services
The hard part is always the human.
Behavioural science. Weaponized storytelling. Practical AI.
I help leaders, experts and commercial teams change how people think: how they communicate, how they decide, and lately how they work with AI. The tools are behavioural science, storytelling and a great deal of practice. The result is a message that lands, a room that moves, and an organisation that stops using AI too small.

What people at SAP, AWS, ServiceNow and Southern RNA said afterwards
"The best presentation of the Intelligent Enterprise I have seen."
Peter Maier
Global General Manager, Energy and Natural Resources Industries, SAP
"Absolutely brilliant! With Tim's help we were able to tell the compelling end-to-end story in 20 minutes with all the executives present and attentive."
Ash Haran
Global Client Director, ServiceNow
"It was the best demo I have ever seen. Fantastic job Tim, you just nailed it!"
Susie Kishore
ANZ Senior Account Manager, AWS
"Tim Wilkes, you are a wizard when it comes to story-telling."
Chris Peck
Managing Director and Co-Founder, Southern RNA
How Tim helps
Four ways to work together
Practical, commercially grounded support for leaders, presenters and teams who need important messages to land.
Common challenges
What clients usually want help with
Making a complex message simple without dumbing it down
Improving an important pitch, presentation or keynote
Strengthening value messaging and customer stories
Working out what to do about AI, and taking people with you
Getting a team to use AI well and out loud, rather than badly in private
Building communication capability across teams
Why Tim
Behavioural science, storytelling and twenty-five years of doing it for real
Tim blends behavioural science, storytelling and commercial experience to help people think more clearly, speak more persuasively, and get more from AI than a faster first draft.
Evidence-based
Grounded in behavioural science, rhetoric and the psychology of decision-making.
Commercially tested
More than 25 years with leaders across technology, government, financial services and professional services, including 12 years at SAP.
Practical
Every session leaves you with something you can use the same afternoon.
Tailored
Built around your context, your stakeholders and your real challenges.
Runs on it
Pathos itself runs on a team of eight AI colleagues. What Tim teaches about AI is what he does every day.
Latest thinking
Featured insights
Curated reading
Tim's Bookshelf
A curated reading list of books Tim regularly recommends to clients, leaders, and course attendees on persuasion, behavioural science, storytelling, leadership, communication, and influence.
Browse the bookshelfReady for people to understand, decide and act?
Whether you need a keynote, a workshop, a coach, or a plain answer on what to do about AI, it starts with a conversation.
Get in touch