Tim Wilkes · Pathos Services

The hard part is always the human.

Behavioural science. Weaponized storytelling. Practical AI.

I help leaders, experts and commercial teams change how people think: how they communicate, how they decide, and lately how they work with AI. The tools are behavioural science, storytelling and a great deal of practice. The result is a message that lands, a room that moves, and an organisation that stops using AI too small.

Tim Wilkes, Founder of Pathos Services

What people at SAP, AWS, ServiceNow and Southern RNA said afterwards

"The best presentation of the Intelligent Enterprise I have seen."

Peter Maier

Global General Manager, Energy and Natural Resources Industries, SAP

"Absolutely brilliant! With Tim's help we were able to tell the compelling end-to-end story in 20 minutes with all the executives present and attentive."

Ash Haran

Global Client Director, ServiceNow

"It was the best demo I have ever seen. Fantastic job Tim, you just nailed it!"

Susie Kishore

ANZ Senior Account Manager, AWS

"Tim Wilkes, you are a wizard when it comes to story-telling."

Chris Peck

Managing Director and Co-Founder, Southern RNA

How Tim helps

Four ways to work together

Practical, commercially grounded support for leaders, presenters and teams who need important messages to land.

Common challenges

What clients usually want help with

Making a complex message simple without dumbing it down

Improving an important pitch, presentation or keynote

Strengthening value messaging and customer stories

Working out what to do about AI, and taking people with you

Getting a team to use AI well and out loud, rather than badly in private

Building communication capability across teams

Why Tim

Behavioural science, storytelling and twenty-five years of doing it for real

Tim blends behavioural science, storytelling and commercial experience to help people think more clearly, speak more persuasively, and get more from AI than a faster first draft.

Evidence-based

Grounded in behavioural science, rhetoric and the psychology of decision-making.

Commercially tested

More than 25 years with leaders across technology, government, financial services and professional services, including 12 years at SAP.

Practical

Every session leaves you with something you can use the same afternoon.

Tailored

Built around your context, your stakeholders and your real challenges.

Runs on it

Pathos itself runs on a team of eight AI colleagues. What Tim teaches about AI is what he does every day.

Latest thinking

Featured insights

Curated reading

Tim's Bookshelf

A curated reading list of books Tim regularly recommends to clients, leaders, and course attendees on persuasion, behavioural science, storytelling, leadership, communication, and influence.

Browse the bookshelf

Ready for people to understand, decide and act?

Whether you need a keynote, a workshop, a coach, or a plain answer on what to do about AI, it starts with a conversation.

Get in touch